Micrsoft and Blizzard go ad-hopping

Is it just me thinking this or has Microsoft being making some wise moves lately?

First there was the sponsoring of The Guild and now a Microsoft subsidiary, Massive, made a mega deal with Blizzard.

Blizzard signed up today with Microsoft's in-game ad subsidiary Massive Inc. for a mulit-year deal naming them the exclusive advertising service provider for Blizzard's Web sites and Battle.net in the U.S., Canada, Europe, and South Korea.

They are making some very smart decisions here.

Well, as long as my druid doesn't have to wear a 'I like Windows' t-shirt in WoW ...

Source:
1UP